Celebrating people who challenge stereotypes and break biases with an aim to make the world a better place for all
At Brookfield Properties, diversity and inclusion are key values that impact everything we do. Because we know the best solutions are born from bringing together people of different backgrounds, perspectives, and experiences. Supporting this year’s theme, ‘Break the Bias’ on Women’s Day 2022, we started the Brave Brooch movement to celebrate people from all walks of life, who have showed commitment to calling out bias. The brooch was handmade by Baliji, a visually impaired artisan in Ramasar, Palawal village near Jaipur, Rajasthan, who used her art to empower herself and her tribe from the village.
The Brave Brooch signifies our commitment to support people who have challenged stereotypes to create an equal world which is truly diverse and inclusive. The 360-degree communications campaign, which was integrated in the entire employee ecosystem was extended to our peers and competitors encouraging them to join The Brave Chain to drive meaningful conversation and share their inspirational stories with a picture of the Brave brooch. Supporting this year’s theme, we organized stand-up comedy acts by women comedians across cities to promote the important social messages through humor and laughter. Moreover, we have set up 15 feet tall retail installations of the Brave Brooch across offices and retail projects in Galleria Mall, Bengaluru, Binge Central, Powai and Candor TechSpace, Sector 135, Noida.
The initiative drew an active engagement through social media, panel discussions and on-ground activities and reached of over 1 million users. Through this campaign we were able to deliver over 1,400 brooches, empowering 30 other women from the tribe.