This International Yoga Day, we organised a virtual yoga meet for our tenants and employees. Approximately 148 people performed yogasanas live from the safety of their homes under the guidance of experienced instructors.
Yoga plays a crucial role in maintaining the health and well-being of a person holistically. People across the world practise yoga to stay fit, increase physical flexibility, relieve stress, keep their mind calm, sleep better and improve emotional control. International Yoga Day has been celebrated from June 21, 2015, annually and the United Nations sets a different theme for it every year. In 2020, International Yoga Day came with the theme ‘Yoga for Health – Yoga at Home’ that took into account the social distancing measures being practised by most countries.
Our virtual yoga meet on June 20 and 21 saw reach and engagement of 49,890 and 3,369 respectively and live participation of 148 people.
For the last three years, Brookfield Properties has been celebrating International Yoga Day by organising yoga sessions across its campuses. This year, the organisation organised a virtual yoga meet on June 20 and 21 to make tenants and employees aware of yoga and its benefits and to encourage them to build a healthy lifestyle and work-life balance by practising yoga regularly. This was planned as part of the #FitnessOnMyMind campaign. The organisation has also hosted ‘Positive Pulse’, a wellness initiative comprising a series of engagement activities, interactive sessions with industry experts, and contests.
In the days leading to the virtual yoga meet, teasers were shared online to build anticipation and excitement about the initiative. A contest was also hosted online, where people shared photos of themselves performing yogasanas at home. Approximately 148 people registered for the virtual yoga meet. All of these resulted in reach and engagement of 49,890 and 3,369 respectively.
The virtual yoga meet comprised four sessions: therapeutic yoga, yoga for children, pranayam and live yoga. The therapeutic yoga session was conducted by Archana M Shah, Senior Trainer – Yoga, Mental Wellness and Stress Management, Crush Fitness India. Sandeep Agarwalla, Head of Yoga, Ananda in the Himalayas, conducted the pranayam session. Shelly Piplani, Senior Trainer – Yoga, Laughter Therapy and Meditation, Crush Fitness India, conducted the sessions of yoga for children and live yoga. These experienced instructors with their live demonstrations made the audience aware of the yogasanas that they can practice at home with ease. Unique and interesting types of yogasanas were also performed by them to engage the viewers further.
If you have always wanted to try yoga, there is no better time than now to start. There are various yogasanas that you can perform easily from the comfort of your home—all you need to do is roll out your mat and start practising!