This World No Tobacco Day, we highlighted the harmful effects of using tobacco and the urgent need to quit smoking via a virtual poster-making and slogan-writing contest.
Brookfield Properties’ operations go beyond the development, ownership and operation of sustainable commercial real estate. The organisation is also committed to environmental, social and governance (ESG) practices that have a positive impact on the communities in which it operates. This is why, over the years, it has been running and driving awareness programmes and events for the benefit of the communities in line with its core values.
Taking charge on the front of public health, Brookfield Properties brought World No Tobacco Day to its campuses. The goal was to spread the word about the hazards of using tobacco and to encourage people to quit smoking. This year, the organisation observed World No Tobacco Day by organising a virtual poster-making and slogan-writing contest.
We encouraged tenants, employees and the social media community to submit creative posters and slogans and stand a chance to win some exciting rewards. The entries that came in featured hard-hitting messages such as ‘Better health starts after the last cigarette’, ‘Tobacco companies kill their best customers’, ‘Choose life before tobacco makes it hell’ and ‘Stop smoking before smoking stops you’. All submissions were judged on the criteria of creativity, impact, originality, presentation and relevance. The winners of the poster-making contest were Divakar Yadav and Abhinav Mittal— both employees of Wipro at Candor TechSpace, Sector 48, Gurugram.
Participants thus got a platform to not only share their creativity but also shed light on the risks of smoking and using tobacco.