Trees of Hope 2023: Brookfield Properties is transforming the lives of underprivileged kids across India
Brookfield Properties partnered with Smile Foundation, a Mumbai-based non-profit organization, to launch the ‘Trees of Hope’ 2023 initiative. The aim was to support the education of children.
As a part of the initiative, ‘Trees of Hope’ were installed in 14 of our marquee campuses across eight cities (Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune and Kolkata). These installations became center points to connect, collaborate, and drive meaningful conversations. Thanks to a combination of social media efforts and on-ground activities, the initiative gained tremendous traction, reaching more than 2 million people and impacting the lives of more than 5000 children.
5000+ underprivileged children whose lives will be impacted
2000 books donated
2200 social media posts with #TreesofHope2023
450+ social media stories shared
For every 10 posts uploaded on social media with the hashtag TreesofHope2023, Brookfield Properties pledged to sponsor the education of one child. Additionally, these tree installations also served as collection points for books with which Brookfield Properties is setting up reading corners at Smile Foundation centers. The cause brought our employees, tenant network and the entire community together like never before.
Our corporate social responsibility programs aim to create vibrant, responsible and sustainable communities. We are building a better world by collaborating with Smile Foundation and supporting the education of children.