Ever since its inception in 1860, Guardian has been giving customers the security they deserve through its insurance and wealth management products and services. The company, which recently unveiled its new brand and logo, organised its India logo launch at Candor’s campus in Gurugram.
The Guardian Life Insurance Company of America is a leading provider of insurance and wealth management products and services. Till date, the company has made great strides in helping its customers prepare for whatever life brings, whether it is starting a family, planning for the future or taking care of one’s employees.
It was in 2016 that Guardian started its operations in India, with best-in-class infrastructure, facilities and multi-cultural talent to offer information technology (IT) services, consulting and business solutions to the company and its affiliates. As a wholly-owned subsidiary, Guardian India currently employs around 1,800+ employees in Gurugram and Chennai.
For a century and a half, Guardian has grown to be an insurance stalwart based purely on a tradition of trust and delivering exceptional service, without running a single advertisement. However, since continuous improvement, innovation and evolution is part of Guardian’s corporate DNA, it has led to the company reinventing itself and most importantly, unveiling its new brand and logo globally.
The global unveiling of the logo took place on 1st October 2018. The India launch was organised on 1st October 2018 at Guardian’s Chennai office and on 3rd October at Candor’s campus in Sector 48, Gurugram. Here, the premises were decorated with more than 3,00,000 balloons in the new Guardian colours. Filled with fun and festivities, the day was jointly celebrated with colleagues around the globe. Executive members from Guardian’s USA-based team also graced the event with their presence.
This well-attended event also saw the launch of the ‘Everyone Deserves a Guardian’ campaign, a symbol of the company’s new purpose-led brand identity. The occasion culminated in the Guardian team gathering to form the new company logo.
For Guardian, the new brand signifies the strength, longevity and warmth of the old generation as well as the freshness of the new generation that will bear the flag of this organisation in the coming decades. The vibrant colours of the new logo are visual reminders of a modern company, yet one that has strong roots, while the logo signifies stability, warmth and the human connection so inherently a part of the company ethos. The new logo is also an emblem of the organisation’s excitement to embrace the future and an indicator of its dedication to build secure futures for people in the next 150 years!
In a rapidly changing world where people’s need to reduce risk and protect themselves and their loved ones remains perhaps the only certainty, Guardian is embracing new technologies and introducing innovative products to meet the evolving needs of customers. The company would also leverage advertising and use social platforms to connect with customers and the communities that it works in. Indeed, it would be wonderful to see Guardian tie its traditions to its future as it finds new ways to connect with people and innovate for the digital world.